如今，利用搜索引擎的搜索規(guī)則來提高企業(yè)網(wǎng)站在搜索引擎中的排名方式已經(jīng)成為眾多企業(yè)進(jìn)行網(wǎng)絡(luò)營銷的方式。通過這種SEO網(wǎng)站優(yōu)化提高網(wǎng)站排名，獲得流量與轉(zhuǎn)化率，從而提高網(wǎng)站的知名度以實現(xiàn)企業(yè)網(wǎng)站Z終的營銷目的。然而隨著企業(yè)在SEO網(wǎng)站優(yōu)化中競爭的加劇，企業(yè)新站如何在激烈競爭中做好自身網(wǎng)站的網(wǎng)站優(yōu)化呢？根據(jù)網(wǎng)站建設(shè)設(shè)計師的實際經(jīng)驗，我們一起來看看吧。
Now, use the search engine's search rules to improve the enterprise web site in the search engine ranking approach has become many enterprises network marketing way. Through this SEO site optimization to improve website ranking, get traffic and conversion rate, so as to improve the visibility of websites in order to realize the enterprise website final marketing purpose. However, as enterprise competition in the SEO website optimization, how the enterprise new stations in the fierce competition make their own website optimization website? According to the practical experience in the field of website construction designers, we together and see it.
　　1、原創(chuàng)內(nèi)容更新
1, original content updates
　　在互聯(lián)網(wǎng)浩瀚的信息資源中，搜索引擎更喜歡高質(zhì)量的原創(chuàng)內(nèi)容，故而在企業(yè)新站網(wǎng)站優(yōu)化中，要定時及時更新網(wǎng)站高質(zhì)量的內(nèi)容，通過為用戶提供較高可讀性的內(nèi)容獲得較高的網(wǎng)站權(quán)重。
The vast information resources on the Internet, search engines prefer high quality original content, so in the enterprise of xinzhan website optimization, regularly updated website quality content, through to provide users with high readability of content higher site weight.
　　2、分析同行網(wǎng)站
2, analysis of website
　　在企業(yè)新站網(wǎng)站優(yōu)化初期，分析競爭對手的網(wǎng)站可以在Z短時間內(nèi)為自身企業(yè)站的網(wǎng)站優(yōu)化找到Z佳方向，主要分析同行網(wǎng)站的關(guān)鍵詞布局、網(wǎng)站結(jié)構(gòu)、文章內(nèi)鏈等。
At the beginning of the enterprise of xinzhan website optimization, analysis of competitor websites can in the shortest time for their own enterprise website optimization to find the best direction of the station, mainly analyzes the counterpart site keywords layout, site structure, the article inside the chain, etc.
　　3、選擇適合的關(guān)鍵詞
3, choose appropriate keywords
　　對于企業(yè)新站的網(wǎng)站優(yōu)化，關(guān)鍵詞的選擇是重中之重，企業(yè)要對經(jīng)營行業(yè)有一定的了解選好適合的關(guān)鍵詞，辨別出既能帶來流量又能獲得高轉(zhuǎn)化率的關(guān)鍵詞。其次網(wǎng)站的權(quán)重多集中在網(wǎng)站首頁，企業(yè)在建站時要重視首頁關(guān)鍵詞也就是主關(guān)鍵詞的定位。
For enterprise railway station site optimization, the choice of key words is a top priority, enterprises should have certain knowledge of management industry chosen suitable keywords, identify both can bring traffic and can obtain high conversion rate of keywords. Second site weight more focused on the homepage, enterprises in the site should attach great importance to the localization of also is the main page of key words.
企業(yè)新站如何注意網(wǎng)站優(yōu)化
How the enterprise new stations to optimize website
　　4、選擇友好的網(wǎng)站結(jié)構(gòu)
4, choose a friendly site structure
　　搜索引擎在爬行網(wǎng)站結(jié)構(gòu)時有自己的喜好規(guī)律，企業(yè)在建站初期要結(jié)合搜索引擎的喜好選擇友好的網(wǎng)站結(jié)構(gòu)，扁平化、樹狀結(jié)構(gòu)、面包屑路徑都不失為設(shè)計師的Z佳選擇之一。其次網(wǎng)頁設(shè)計師要注意網(wǎng)站代碼中不要應(yīng)用較多的Flash，盡量多用一些簡單代碼，并吧關(guān)鍵詞放在導(dǎo)航中，吸引用戶點擊。
Search engines crawl the site structure has his be fond of rules, companies at the beginning of the site to combine choice of be fond of search engine friendly website structure, flat, breadcrumbs, tree structure is one of the best choice of the designer. Second web designers must pay attention to the site in the code do not apply more Flash, try to use some simple code, and keywords in the navigation, attract users to click on.
還有，優(yōu)化網(wǎng)站錨文本，網(wǎng)站內(nèi)頁文章的關(guān)鍵詞可以指向首頁，這樣有利于提升首頁權(quán)重，當(dāng)然也不能過度密集，如果首頁集中了太多關(guān)鍵詞，網(wǎng)站容易被降權(quán)或被k。
And optimize the site anchor text, web pages the keywords can point to the home page of the article, this is conducive to ascension home page weight, of course also cannot too dense, if the home page, too many key sites are easy to be down right or be k.
Z后是網(wǎng)站優(yōu)化。搜索引擎不能識別圖片，我們可以利用alt標(biāo)簽來解釋的圖片的內(nèi)容，或者是用字節(jié)來引導(dǎo)搜索引擎。
Finally the website image optimization. Search engine doesn't recognize the picture, we can use the Alt tags to explain the content of the picture, or use bytes to guide the search engine.