不管是優(yōu)化新的網(wǎng)站還是老網(wǎng)站，首先要分析的就是網(wǎng)站受眾群體是否定位正確。作為一名草根站長不知道曾幾何時，大數(shù)據(jù)已硝煙彌漫，殺 人于無形，傳統(tǒng)經(jīng)驗已不受用了。關于網(wǎng)站受眾群體定位分析的技巧，我們必須要通過對分析網(wǎng)站受眾定位來規(guī)劃網(wǎng)站以及網(wǎng)站優(yōu)化的方向。
Optimization of new sites or old website, by analysis of the first website audience is whether correct orientation. As a grass-roots webmaster don't know there was a time when big data is of smoke, kill people in the invisible, traditional experience is not useful. About website audience positioning analysis techniques, we must be based on the analysis of website audience positioning to the direction of the planning and site optimization.
1.分析用戶需求
1. The analysis of user needs
我們都知道搜索引擎的下拉菜單和相關搜索結果展示的是近期內(nèi)的用戶需求數(shù)據(jù)，下拉菜單體現(xiàn)出來的是一周內(nèi)的用戶需求，相關搜索結果展示的則是近一個月內(nèi)用戶的熱門搜索需求。不管是下拉菜單還是相關搜索結果都是根據(jù)需求的強弱進行排序的，也就是說排在Z前面的肯定是需求度高的。但是對于我們網(wǎng)站本身的定位所定向的受眾群體來看，下拉菜單和相關搜索結果所展現(xiàn)出的需求關鍵詞并不完全是我們所需要的。
We all know that the search engine's drop-down menu and relevant search results show the user demand data in the near term, the drop-down menu is reflected the needs of users in a week, relevant search results to show the user is nearly a month of top search requirements. Whether it's a drop-down menu or relevant search results are sorted according to the strength of the demand, that is to say, the top is certainly demand degree is high. But for the positioning of our site itself has targeted audience, drop-down menus and relevant keyword search results show the demand is not what we need.
2.分析排名列表用戶的潛在需求
2. Analysis of the ranking list of potential customers' needs
要想更加深入的分析和更加準確的知道網(wǎng)站受眾人群是哪些，我們還需要對用戶的潛在需求進行分析。這就需要我們從專業(yè)的搜索引擎排序列表當中來作參考，通過從排名次序的網(wǎng)站可以看出用戶喜歡什么樣類型的網(wǎng)站，或者說搜索引擎認為哪些網(wǎng)站是比較滿足用戶需求的，這樣我們就會意識到搜索引擎排序列表是怎么樣展示網(wǎng)站用戶需求的。
If you want to more in-depth analysis and more accurate know which website audience is, we need to analyze the potential demand of users. This needs us to from the professional search engine ranking list for reference, can be seen from the ranking order of the website users like what type of website, or search engines which websites is more meet the demand of users, so we'll realize how search engine ranking list show website user requirements.
3.通過SEO分析受眾人群定位
3. The audience through the analysis of the SEO positioning
主要是通過專業(yè)搜索引擎指數(shù)、專業(yè)軟件站長工具、數(shù)據(jù)統(tǒng)計等專業(yè)產(chǎn)品的SEO工具進行詳細的數(shù)據(jù)分析，關于這幾個SEO工具的使用和怎么樣進行用戶需求的數(shù)據(jù)分析，我們必須利用SEO結合大數(shù)據(jù)，把市場精準定位達到我們想要的目的。
Mainly through the professional search engine index, professional software webmaster tools, data statistics and other professional products SEO tools for data analysis in detail, about the use of this a few SEO tools and how to analyze data on the user's demand, we must use SEO combined with large data, the accurate market positioning to achieve what we want.
大數(shù)據(jù)之所以能夠和網(wǎng)站SEO優(yōu)化緊密相連，主要就是因為通過大數(shù)據(jù)能夠為網(wǎng)站優(yōu)化提供方向，同時也能夠讓網(wǎng)站優(yōu)化具有目的性。比如網(wǎng)站內(nèi)容應該從哪些方面進行優(yōu)化，質(zhì)量從哪些方面進行提升，以及內(nèi)容興趣度數(shù)據(jù)來進行分析，事實上百度指數(shù)等諸多功能都能夠為網(wǎng)站SEO優(yōu)化的大數(shù)據(jù)分析帶來積極的參考。大數(shù)據(jù)進行網(wǎng)站優(yōu)化，
Big data are able to close to the website SEO optimization, is mainly because by big data can provide direction for website optimization, at the same time also can let the website optimization has a purpose. Such as website content should from what respect is optimized, from what respect to improve the quality, as well as the content of interest degree of data for analysis, in fact many functions such as baidu index can bring site SEO optimization of big data analytics positive reference. Big data, site optimization,
還有助于促進網(wǎng)站品牌的建立，畢竟網(wǎng)站想要獲得成功，Z終都是要轉(zhuǎn)化成品牌效應，而品牌效應的保持就需要通過良好的SEO優(yōu)化來實現(xiàn)，因為這是保障品牌戰(zhàn)略得以實施的前提。
Also help to promote the establishment of the website brand, website, after all, to be successful in life, in the end is to be converted into brand effect, and branding needs through a good SEO optimization to implement, because this is the premise of guarantee to implement the brand strategy.
網(wǎng)站優(yōu)化不僅僅是讓網(wǎng)站的排名上升，更需要贏得用戶的青睞，增強網(wǎng)站的互動功能，從而提升網(wǎng)站用戶的忠誠度，于是網(wǎng)站品牌效應才能夠建立起來。
Site optimization is not only a site's ranking to rise, more need to win the favor of the users, enhance the interactive function of website, customer loyalty to web site, so the website brand effect can only be established.